The ITS Asilomar Conference is a biennial, three-day gathering held at the scenic Asilomar State Park in Pacific Grove, California. Set against the backdrop of the Pacific Ocean, the conference convenes a diverse community of engineers, anthropologists, researchers, NGOs, policy-makers, manufacturers, and government agencies to explore the evolving landscape of sustainable transportation. The event’s branding needed to reflect the coastal setting while remaining aligned with UC Davis’ visual identity and brand standards.