Shortly after joining the Institute of Transportation Studies at UC Davis, I was entrusted with revitalizing the brand to better reflect its identity. The existing logo and templates felt outdated and failed to capture the spirit of ITS-Davis—defined by the hero and explorer archetypes. I redesigned the logo to align with current UC Davis brand standards and led a comprehensive update of all collateral, including letterhead, PowerPoint decks, report and student poster templates, Zoom backgrounds, and mass-email formats.