SCLA - End of Year Campaign 2019

Following up on the success of the 2018 fund-raising campaign, the marketing director asked me to redesign most of the assets so that when they were sent out this year, they would feel fresh, but still feel cohesive and in-line with the previous year's collateral. I reworked the letter so it had more visual punch and impact for the reader, updated the membership card and postcard so that it still felt part of the family from the previous work.